Modernizing Fitness Experience for Private Equity GrowthModernizing Fitness Experience for Private Equity Growth
Introduction
Backed by 40+ years of industry expertise, our client is a Private Equity–owned fintech leader offering a best-in-class suite of software platforms for fitness businesses of any size, anywhere in the world. As part of its growth strategy, the company partnered with Exadel to modernize operations and accelerate digital transformation across its global fitness network.

The Challenge
Recognizing the evolving needs of the digital fitness world, the client partnered with Exadel to overhaul its software and operations, creating a seamless digital ecosystem for both members and business owners — and delivering the scalability essential to the client’s PE-driven performance goals.
The Solution
Meet the new elastic and cost-effective cloud-based infrastructure, which divides club management into modular and manageable services.This enables better scalability, maintainability, and independent development. The modules include:
A Web-Based Club Management Software
Provides easy membership and fitness class management across devices, reduces employee training time, and includes a comprehensive POS system for inventory control to streamline daily tasks and improve efficiency.
A Club-Branded Web App
Allows users to easily book classes, access on-demand fitness content, benefit from habit-building tools and nutritional guidance, and use member self-service features like barcode check-in, profile updates, and payment management.
A Top Revenue-Cycle Management System
The system offers complete automation of billing and payment transactions. It supports multiple payment methods, leverages tokenization, and is equipped with encryption protocols, ensuring compliance with tax regulations, and providing advanced debt collection services.
An Advanced Analytics Platform
Ready-made holistic reports and dashboards offer a full 360-degree view of business operations, helping to speed up critical decision-making by answering key questions.
Business Objectives

Seamless Customer Experience
Enhance gym members’ lifetime value by providing a comprehensive, intuitive, and connected fitness journey that builds long-term loyalty.

Platform Modernization and Migration
Transition clients to a new, more cost-effective, and scalable platform that will allow for faster operations and better maintainability.

Operational Excellence
Reduce administrative burden, accelerate revenue collection, and improve decision-making to maximize operational returns across client organizations.
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Real Results
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