NCP Streamlines Consumer Retail Data Collection While Reducing Cost and ComplexityNCP Streamlines Consumer Retail Data Collection While Reducing Cost and Complexity
Business Objective
The National Consumer Panel (NCP), which provides actionable consumer data to NielsenIQ and Circana, sought to transform the collection of purchasing and behavior data
The Transformation
- NCP partnered with Exadel to modernize the end user experience across its vast network of consumer partners, automate data collection, and eliminate the cost and complexity of physical barcode scanners
- Designed, prototyped, and delivered a novel retail data collection mobile application that scans, inputs, and uploads purchases in real-time from each consumer’s personal device.
Results
Automation and acceleration
Automated and accelerated the collection of consumer purchasing and behavior data through a novel retail data mobile collection application.
Cost reduction
Eliminated the cost and operational complexity of physical barcode scanning devices.
Case Studies
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Real Results
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